Understanding Basic and Advanced Search Engine Optimization

SEO stands for the search Engine optimization. The SEO is used for increasing your website   views and interaction with the users. In easy words SEO works with user to rank first of your website on search engine.

There are many types of search engine in the market. Like Google, Bing, Askme.com etc. The google search engine is the most popular in the world. Because it is popular and easy to access and work perfectly. Bing is also a search engine which is working like Google but it is produce by Microsoft in the market.

The search engine optimization (SEO) is only practice which is rank first your website in the on the page. There are three types of SEO. SEO on page, SEO off page or Technical SEO.

On-page SEO (approached webpage SEO) is the act of improving site pages to rank higher in web crawlers. Google crawler fetch all the information from the google and give all the information to the local server after that the local server index all the data and keep save in main server. On page SEO the data is be relevant and familiar to search engine because google can’t know the human language. On-page-SEO is important because it tells the google how you give the values to visitors and costumers.

ON-Page SEO Guideline

1)         Overview

2)         On-page SEO refers to the SEO elements you control on the webpage, or the webpage code, itself. Examples of on-page SEO include content, headlines and headers, image optimization, title tags, Meta descriptions, structured data, and more.

3)         Organic and Referral Traffic

4)         Vocabulary of SEO

5)         Unbranded keywords

6)         Impact of search Reputation

7)         Branded and unbranded keywords

8)         Meta data

9)         Dynamic and Generic Data

10)       On page SEO-Factors

11)       Website should be crawlable

12)       User friendly URLs

13)       Well targeted content

14)       Keywords optimizations

15)       HTTPs

16)       Image Optimization

17)       Readability $ UX

18)       CTR

19)       Mobile Friendly/Friendliness

20)       Quality Out bond Links

21)       Website Structure

22)       Crawling and Indexing

23)       GSC

24)       On-Page-Keywords

25)       Primary and Secondary

26)       Mobile SEO

27)       Density Analysis

28)       White hat SEO

29)       Black Hat SEO

There are some elements of On-page-SEO. High-Quality Page Content

1-Page Titles


3-Meta Descriptions

4-Image Alt-text

5-Structured Markup

6-Page URLs

7-Internal Linking

8-Mobile Responsiveness

9-Site Speed

Page Titles

This is the html title tag. It is also known as title tag. It is appear on the top of web browser. It is an important element of an optimized SEO page. We can also use the keywords in the title bar to rank first of our website.


Headers are used to make your content easily to understand to the peoples. H1, H2, H3 is used for heading. H1 is used for page titling. H2 is used for major heading and H3 is used for sub heading.

Meta Description

The Meta description is defined as the based on attributes and the Tags. On the other hand it can be describes and summarizes the content of your page for the easily to the user and search engines. If we talk about the characters length so it depends on 155 to 160 characters. In log data consist of 220 characters.

Image alt text

The volume of the image is shot. The text must be easy and readable. If the image is low weight then it Fast page loading and give better experience to the user. Then it can more chances for Ranking.

Structure Markup

Mostly Structure data is used in technical SEO. In structure data or Structured Markup we give the excellent way of our content and text which is   easy to learn and understand to our users. Our structure is also familiar to the search engine.

Pages URLs

A URL is mostly common known as web address Like HTTPH, HTTPS, FTP. URL is a human based text for understanding and given by IP address to communicate with the server. Pages URLs must easy for user or searches.

Internal linking

Internal linking is used to build a link of a site to the home page. When we click on the link then we automatically go to the home page or the desired page. Mostly internal linking is used for home page etc. Mostly users and search engines are used link to find the content of the site. Internal linking is used for help the search engine to understand the site.

Mobile Responsiveness

Mobile SEO and Desktop SEO is totally different because mobile works with GPS. So mobile SEO fetch the local information. So both our totally different.

Site Speed

 Page speed is matter mostly for ranking. The page of speed is effect on ranking is the speed of page    is boast. It works Good and if the speed of page is slow then it effect on the google algorithms.

Density Analysis

The mostly SEO experts be that the ideal or unique keywords. This means that the target keywords appears about one to two times per 100 keywords. The density tells you how often a search term appears in text in relation to the total number of words it contains.

Key points

  1. On-page-SEO is totally different to the off Page. The on page SEO is important.
  2. Include the keywords on URL. Because if we used the keywords in URL then we get more chances to ranking first.
  3. Put your keywords in the front of your title tag.
  4. We must use keywords after writing 150 words.
  5. Use your keywords in headings in H1, H2, H3 tags.
  6. We must optimize of our images which is used on the site. The volume of the must be decreases not increases.
  7. Must use the internal links to the home page or other pages.
  8. Must use the external links with the other sites.
  9.  Must be readable text.
  10. Mobile SEO and Desktop goals are same but Content are focusing.

Technical SEO

SEO technical is used for technical part of our site. It depends on Non content. Like page speeding. It is used for increasing the ranking of pages in the search engine. Technical SEO is use to check the SEO technically. In technical SEO we can checks the errors and keep the crawling and indexing with search engine in efficient manner. After that our ranking effect is increases.

Benefits of technical SEO

1-         Properly crawling and indexing of our websites

2-         Sitemap of easy access. Site map are two types HTML and XML.

3-         HTML is used for user and Xml is used for search engine.

4-         Faster web page loading.

5-         No dead links

6-         You must be have secure website.

Basis of technical SEO

It can take time 15 to 60 hours

Audit frequency

First time SEO in depth (small and large)

Monthly audit not in detailed

In three months audit is very detailed

If we audit the backlinks then we audit in depth

It depends on your website length.

It is not possible that you got result of technical SEO in two hours.

The tools required is Screaming frog

In screaming frog schema, index, JS, review Robots, crawl errors and redirect chains URL are mobile friendly or dynamic URL.

Broken links are the link send by the Visitor that is no longer exist.

Author: admin